Dramatic Sales improvement Solution
The number of new ways of marketing has exploded in recent years – exhibitions, web-marketing or new styles of advertising, you name it. Still, how come they don’t actually increase your sales?
LEAGLE offers a simple but concrete approach. Most of the lead generated in some way certainly is a lead, yet the quality is too low for the sales staff to make a serious move.
Who could blame them? When you are given clear target numbers that are to be achieved in a limited time span, would you take the risk to spend your precious time on uncertain “potential” customers? Probably not… That’s why all the new marketing activities generating new leads do not result in an increase of sales.
LEAGLE offers a solution to this cross-industrial problem. This solution has proven excellent on ROI, while bringing concrete results in a short time span. The key method is to clearly separate the process of Lead Generation and Lead Qualification, while executing these two simultaneously.
The following is a real case example. This client has succeeded in acquiring real sales leads, much more efficiently, at a much lower cost, in a significantly shorter time span than they would have ever been possible, if they had done it on their own.
Step1. Filtering qualified leads out of the Web
It is possible to generate about 150 leads for most the IT-products, within just 2months. Plus, a publication on the web has branding effects, too.
Step2. First qualification process by LEAGLE inside sales
Within a few hours after receiving the filtered leads out of the web, our well-trained staff will start telemarketing. There are many cases, where the company’s sales staff simply sends Emails to those leads, but most of the time there will be no replies.
Telemarketing right from the start enables us to scoop the full potential of those leads. Actually talking with the key persons allows us to assess whether a firm operates at an appropriate volume, whether it has the financial means to buy your product, or whether it is located within your support area. This is the first screening step.
A Security Product provider had 150 leads out of the web, of which about 100 were worth telemarketing. It resulted in 30 leads that were to be followed by outside sales. This whole process took less than 2months and at a fractional expense of running a booth at an exhibition.
Step3. Achieving further qualification using LEAGLE’s Outside Sales service
Our staff, well-experienced in presales of IT-products, will represent you when visiting potential customers. At this point, it is important to build up a trust relationship with the potential customer to extract the kind of information that really matter. Is the contact person the decision maker? Do they have the budget? Who are the competitors? How does the buying-decision process at that firm look like? Our staff will gather all those information you cannot get from a telephone interview, by directly meeting with the contact person.
The Security Product provider from above has found 20 more-than-warm potential customers through our business-call activity.
Step4. Turning over high-potential leads to your Sales Staff
We will turn over those qualified leads we gathered up to Step3 to your Sales Staff. Since we have thoroughly interviewed those potential customers about their needs and wants, your Sales Staff can focus on closing these accounts. As some of the “warm” leads can become big clients in the future, many of our clients proactively engage in building a relationship with those “warm” leads, as well.
Getting back to our Security Product provider, 2 of the 20 qualified leads eventually ended up in actual deals.
You could be next! Experience our new effective style of B2B marketing.